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@richardrissanen richardrissanen commented Dec 31, 2025

Overall was just focusing on tone and wording. I probably made the paragraphs a mess as I wasn't focused on that.

This is by far the best model we’ve seen to grow a business.
</aside><p>Partner with us to build a <strong>productized service tailored to your audience</strong>. Your connection to your fans almost guarantees a product–market fit.</p><p>We build it, you pitch it. <em>And we’ll cover the development costs in exchange for splitting the profits.</em></p><h2 id="price">How Much Does It Cost?</h2><p>Our rate is a flat <mark>$4k per week</mark>.</p><aside class="right">
Our rates are not based on your budget.
Our rates decided and fair.
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Trying to avoid saying "no" to the customer but let them no our rates are not up for discussion

by <a href="https://jarrodtaylor.me/">Jarrod Taylor</a>
& <a href="https://richard.is/">Richard Rissanen</a>
focused on one thing: <strong>shipping software</strong>.
</p><p>We’re veterans of the tech industry now working with <strong>independent, product–led businesses</strong> to build and ship awesome software.</p><hr><ul><li><a href="#why">Why Are We Doing This?</a></li><li><a href="#fit">Where Do We Fit?</a></li><li><a href="#price">How Much Does It Cost?</a></li><li><a href="#contact">We Want to Hear From You!</a></li></ul><hr><h2 id="why">Why Are We Doing This?</h2><p>We left our jobs in the enterprise tech industry after seeing how many independent businesses could take off with the right software yet <em>aren’t doing anything to make it happen</em>.</p><p>Why not? After asking around, their feedback was clear. Freelancers are unreliable, hiring platforms are saturated, and recruiting agencies are expensive.</p><aside class="right">
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We left our jobs in the enterprise tech industry after seeing how many independent businesses could take off with the right software yet aren’t doing anything to make it happen

This felt disingenuous as we are leaving for other reasons.

yet aren’t doing anything to make it happen

Feels a little like we are calling them out but that may be the customer and they may not like that.

</p><p>We’re veterans of the tech industry now working with <strong>independent, product–led businesses</strong> to build and ship awesome software.</p><hr><ul><li><a href="#why">Why Are We Doing This?</a></li><li><a href="#fit">Where Do We Fit?</a></li><li><a href="#price">How Much Does It Cost?</a></li><li><a href="#contact">We Want to Hear From You!</a></li></ul><hr><h2 id="why">Why Are We Doing This?</h2><p>We left our jobs in the enterprise tech industry after seeing how many independent businesses could take off with the right software yet <em>aren’t doing anything to make it happen</em>.</p><p>Why not? After asking around, their feedback was clear. Freelancers are unreliable, hiring platforms are saturated, and recruiting agencies are expensive.</p><aside class="right">
</p><p>We’re veterans of the tech industry now working with <strong>independent, pro`duct–led businesses</strong> to build and ship awesome software.</p><hr><ul><li><a href="#why">Why Are We Doing This?</a></li><li><a href="#fit">Where Do We Fit?</a></li><li><a href="#price">How Much Does It Cost?</a></li><li><a href="#contact">We Want to Hear From You!</a></li></ul><hr><h2 id="why">Why Are We Doing This?</h2><p>The software industry is broken for independent businesses. Freelancers are unreliable, hiring platforms are saturated with those who can’t deliver, and recruiting agencies are expensive.</p><p>We left our jobs in the enterprise tech industry because we can do better!</p><aside class="right">
The way development should have been done in the first place.
</aside><p>We can do better. Our goal is to <strong>de–risk software development</strong> by working directly with a small roster of clients to build and ship exactly what they need on a predictable timeline and at a reasonable price.</p><h2 id="fit">Where Do We Fit?</h2><h3>Bespoke Development</h3><p>If all this tech stuff is not the core of your business, hiring full–time project managers and engineers is too much.</p><p>We’ll work with you to turn your ideas into shipping software that will <strong>amplify your business</strong>. This could be a website that generates better leads, a mobile app to connect with your customers, a process automation that scales your service, or even a completely new product that expands your market.</p><aside class="left">
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Moved this first sentence. To prior paragraph

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