Founder @ Virtually(Creative) • Girl Dad • Digital Systems Strategist • AI Automator • Cat Dad 🐈

I'm a self-taught creative technologist who's spent 15+ years building systems that make the digital world feel human again.

I run Virtually(Creative), a boutique, high-trust digital shop that helps small & mid-sized businesses operate like elite teams: faster decisions, tighter automations, compliance handled, and data that actually tells a story.

I started in the LAMP-stack trenches. I broke things. I rebuilt them. Eventually I realized my real superpower wasn’t “coding websites”—it was connecting the messy human side of business to the machine side of the internet. These days that looks like AI agents inside WordPress, CRM-driven automations, behavior-first analytics, and making accessibility compliance not suck.

Coding is my canvas. Automation is the brush. Data is the light.

• What I'm Building
• Service Pillars @ Virtuallycreative
• Recent Wins & Impact Metrics
• Featured Projects (SaaS & Tools)
• Talks, Training & Community
• Currently Learning
• Collaboration
• Ask Me About
• Contact
• Fun Facts

Premium automations & digital systems for high-performance SMBs, pro service firms & growth-minded teams.

We build:

• AI Chatbots & Platform / Interface Agents
• Web Accessibility Audits & AODA / WCAG 2.1 Remediation
• Behavior-Driven Analytics Dashboards (GA4, Heap, Clarity)
• Zapier / Make / Native Automations for CRMs & Ops
• AI-Powered WordPress & Headless Sites with Integrated Data Flows
• Client-Facing Portals, Scorecards & Narrative Reporting

The “luxury systems shop” for teams who care about brand, data, and experience.

(Rolling highlights from the last ~24 months; some metrics anonymized for client privacy.)

• Helped a pro services client 5× qualified inbound leads using behavior-first analytics & automation-assisted follow-ups.
• Automated 80% of onboarding for a coaching org across email, CRM tagging, scheduling & payment confirmation triggers.
• Delivered an internal analytics tool saving teams 100+ hours/month in reporting prep & manual data pulls.
• Supported partner channel growth via white-labeled services + hidden pricing calculator → net-new revenue stream for resellers.
• Ran multi-stage accessibility engagement turning a “risk flag” site into a WCAG 2.1 AA-aligned win used in procurement bids.
• Built AI-driven templated reporting to cut turnaround time from 5 days to same-day for diagnostic audits.

Most are in-active dev, beta, or selectively demo’d. Ask if you want to test-drive.

AI-powered website scan → branded PDF scorecard across SEO, performance, accessibility, UX signals & conversion readiness. Built with React + Vite + Tailwind + Supabase + Firecrawl + OpenRouter.ai.

Automates Google Review requests, reminders, & response templates. Multi-location ready. Integrates with booking & CRM flows.

Batch + smart aspect reformatting tool for branded social media image sets. Think “one upload, platform-perfect exports.”

Parents generate custom AI bedtime stories (ages 3–12) using kid preferences, learning goals, or episodic character arcs. No kid login required; parent-first UX.

Real estate agent nurture platform: AI follow-ups, listing insights, client journey checkpoints, and brokerage-ready reporting.

Interactive, anime/manga-style universe where the protagonist unlocks a metaphysical Settings panel to the fabric of reality. Built as a storytelling + UI experiment in narrative-triggered state changes.

A snapshot of stuff you might find in my pinned repos (if not, nudge me—I pin & unpin often as projects evolve):

I speak, teach, and do 1:1 consulting sessions—especially where AI meets small business ops.

Recent / Ongoing:

• Better AI Prompts Workshop Series (BNI & private cohorts)
• BNI Featured Presentations: Automation, Social Media 101, behavior-driven marketing
• Guest sessions on scaling boutique agencies w/ automation-first delivery

Want me to present to your team, chapter, community, classroom? Reach out.

What I’m actively leveling up, experimenting with, or building toward this year.

• Advanced Prompt Engineering (Task/Context/Persona frameworks for business ops)
• Multi-agent orchestration across platform boundaries (WordPress ↔ Supabase ↔ Monday.com)
• Supabase Row-Level Security patterns for multi-tenant SaaS
• D3.js visual analytics for non-technical clients
• GA4 Narrative Engine (Attention → Decisions → Vital Signs storytelling layer)
• AI accessibility scanning heuristics → human QA pipeline
• CRM-driven trigger routing w/ fallback human escalation logic

• Purpose-driven SaaS w/ automation or AI at the core
• Accessibility tech & compliance tooling (WCAG/AODA)
• Data storytelling, dashboards, & client reporting layers
• Education tech & learning experience tools

If your project reduces friction, increases trust, or turns messy data into decisions—I’m in.

• Building native AI agents in WordPress (yes, actually powered by your WordPress website)
• Bridging GPTs & operations via Zapier/Make or direct APIs
• Behavior-first marketing analytics (stop reporting vanity metrics)
• Automating onboarding, reminders, and service delivery
• Accessible-by-default design workflows
• Running a boutique agency that still sleeps (sometimes)

🧰 Explore my /uses page
📝 Read long-form thinking at Virtually(Hash)

• 💬 DM me on Twitter
• 📷 Ping me on Instagram @masterchief_dw87
• 🌐 Visit the Virtually(Creative) site
• 📩 Need something built? Use the contact form on the site (Messenger routing enabled)

If you’ve used my tools, templates, or training and want to say thanks:

• My cat Allegretto once detonated a chili flake bomb in my bed at 5am. I did not hit snooze.
• I explained Agile sprints to my kid using Pokémon cards. It worked.
• Axe throwing > status meetings.
• Still occasionally building CLI's for fun: $ npx vip3rousmango