Google Ads Exclusion Scripts

This is a collection of Google Ads scripts to enable exclusions at scale. There are three scripts, one each for keywords, topics and placements

Prerequisite

• Edit access to the Google Ads MCC
• Copy of the Exclusions Template > Please request access by joining this Google Group
• For Placements Script, necessary exclusions must be added to an MCC level Placement Exclusion list

Impact:

Accounts List script:

A separate Google Sheet (named “[] Account List”) is created with a list of sub-account IDs in the MCCs

Keywords Exclusion script:

A negative keyword list called “[Script-Created] Exclusion List” will be created across all sub-accounts. Keywords will be added in these lists from a advertiser-maintained list following the specific template. That Negative keywords list will be applied to all Search, Display, Video and Shopping Campaigns under each sub-account.

Topics Exclusion script:

The listed topics (that have matching topic IDs) will be added to all Display and Video campaigns under each managed account

Placements Exclusion script: The placements (website, YT channel and YT video) will be read from an MCC-level Placement Exclusion list, and individually added to all Display and Video campaigns under each child account of the MCC.

Note:

• Account List script must run successfully at least once before running any other scripts

How to use:

• Create a new Google Ads script in your Google Ads MCC
• Copy the contents of the relevant script file in the newly generated Code.gs file
• Where needed, replace INSERT_SPREADSHEET_URL_HERE with the link to your copy of the exclusion list template (Only replace the line with the comment 'Replace Here' against it)