GrowRight Assist is an inclusive, mobile-first platform that empowers smallholder farmers by delivering fertiliser and seed input recommendations through an intuitive USSD interface. Farmers enter their land size and crop type, and instantly receive SMS-based guidance on the optimal quantity of inputs required, application timing, and nearby agro-suppliers.
GrowRight bridges the gap between agricultural knowledge, digital access, and market connectivity — empowering users to grow smarter, trade better, and thrive sustainably, whilst addressing input misapplication in rural farming communities, driving productivity, reducing cost, and building digital bridges between farmers and agricultural value chains.
We seek strategic partnerships and investment to launch, scale, and deepen our impact in rural Africa.
Over 70% of smallholder farmers in sub-Saharan Africa operate without access to:
- Technical agronomic guidance
- Trusted suppliers for inputs
- Tools for accurate fertiliser or seed calculation
This results in:
- Over or under-application of inputs
- Increased cost, poor yields
- Environmental degradation
- Reliance on anecdotal advice
A USSD and SMS-based mobile calculator that:
- Asks farmers for crop type and land size
- Calculates precise fertiliser/seed requirement
- Sends SMS with input details and the nearest verified suppliers
- Offers multilingual support and works on any GSM phone
| Feature | Description |
|---|---|
| USSD-based Input Calculator | Accessible on any mobile phone |
| SMS Recommendations | Instant delivery of dosage and supplier info |
| Multi-crop Support | Start with maize, rice, beans, expand gradually |
| Supplier Directory | Matches farmer with nearest agro-dealers |
| Regional Language Support | Supports Hausa, Yoruba, Swahili, etc.. |
| Agro-Tips & Notifications | Seasonal planting or dosage reminders via SMS |
- Geography: Nigeria (initial), then Ghana, Kenya, Zambia
- User Profile: Smallholder farmers (1-5 hectares)
- Partners: Agro-dealers, NGOs, Mobile Network Operators, Ministries of Agriculture
- Freemium for Farmers (basic use via USSD free)
- Dealer Subscription Listings
- Agro-dealers pay to appear in search results
- Sponsored Inputs
- Branded fertiliser or seed recommendations
- NGO/Institutional Partnerships
- White-label platform for extension programs
- Data Licensing
- Aggregated, anonymised farming data for research and supply chain intelligence
- Over 33M smallholder farmers in Nigeria
- USSD-based agri tools have >70% adoption success rate
- Fertiliser market in Africa expected to grow 6.8% CAGR (2023–2027)
- Founder/Project Lead: Benjamin Ohene-Adu, Software Developer & AgriTech Advocate
- Technical Lead: Edwin Ohene-Adu
- Advisors: Agricultural extension officers, USSD consultants, agronomists
We are seeking:
- $100,000 seed investment for:
- Platform development & USSD integration
- Supplier onboarding & validation
- Farmer outreach campaigns
- Initial staff hires (support, ops, regional reps)
- Regulatory compliance
We welcome collaborations with:
- Input companies (sponsorships, API integrations)
- Mobile Network Operators (USSD gateway, SMS rates)
- NGOs & Extension Services (farmer training & scaling)
- Government & Ministries (policy support and adoption)
To become the go-to digital companion for every African farmer — enabling them to make data-informed input decisions, improve yield, and unlock economic potential — right from any mobile phone.
Benjamin Ohene-Adu
Founder – GrowRight Assist
📧 info@inceptatechnologies.com
📱 +234 XXX XXX XXXX
🌐 [https://github.com/purplewells]
“Farming isn’t guesswork — with the right tools, it’s science. Let’s put that science into every farmer’s hand.”