"Is this food good for me?"
The simplest question. The hardest answer.
You're standing in a grocery store aisle, holding a granola bar. The label says:
- 14g sugar
- 6g protein
- 230 calories
- 18g carbohydrates
Is this good or bad?
You don't know. Nobody knows. Because the answer isn't on the label.
The answer depends on:
- Do you have diabetes? (That sugar is dangerous)
- Are you an athlete heading to the gym? (That sugar is fuel)
- Are you trying to lose weight? (Those calories matter more)
- Do you have kidney disease? (That protein might be a problem)
- Is it 10pm and you're about to sleep? (That sugar will keep you up)
The same food can be a perfect choice for one person and a terrible choice for another. Yet every nutrition app on the market treats everyone exactly the same.
These apps give you a score. The same score. For everyone.
A diabetic and a marathon runner see the same "7/10" for a high-sugar energy bar. The marathon runner should buy it. The diabetic should run away from it. But the app treats them identically.
Generic scores are worse than no score at all. They create false confidence. A diabetic sees "green" and assumes safety. A bodybuilder sees "red" on a high-protein food and avoids exactly what they need.
These apps make you do math. Log every meal. Track every macro. Calculate percentages.
Nutrition shouldn't require a spreadsheet.
The average person doesn't know if 14g of sugar is 5% or 50% of what they should eat. They don't know their protein target. They don't know that their pre-workout needs are different from their breakfast needs.
They just want to know: "Should I buy this or not?"
Meal plans. Recipe suggestions. Grocery lists.
But they don't help you in the moment when you're holding an unfamiliar product and need to make a decision in 5 seconds.
Nutrition is deeply personal. What's healthy depends on:
Your Body:
- Health conditions (diabetes, heart disease, kidney issues, allergies)
- Life stage (pregnancy, nursing, aging)
- Biology (how you metabolize certain nutrients)
Your Goals:
- Trying to lose weight? Gain muscle? Manage a chronic condition?
- Training for a marathon? Recovering from surgery?
The Moment:
- Is it breakfast, lunch, or a late-night snack?
- Pre-workout or post-workout?
- A treat you're allowing yourself or a staple you'll eat daily?
Current apps ignore all of this. They give you a number that means nothing because it doesn't know who you are.
Ceeya exists to answer the only question that matters:
"Is this food good for ME, right NOW?"
Not a generic score. Not a nutrient breakdown you have to interpret. Not a red/green oversimplification.
A personalized answer that knows:
- Your diabetes means this 14g of sugar is a problem
- Your pre-workout timing means carbs are actually helpful
- Your potassium restriction means this banana isn't as healthy as people think
- Your pregnancy means this fish has mercury concerns
When you tell Ceeya you have diabetes, it doesn't just flag "sugar." It:
- Penalizes high-sugar products appropriately
- Rewards high-fiber products (fiber slows sugar absorption)
- Understands glycemic index and glycemic load
- Knows that pre-workout timing changes the equation
When you tell Ceeya you have kidney disease, it:
- Knows that high protein is BAD (opposite of conventional "protein is healthy" wisdom)
- Flags high-sodium products
- Warns about potassium (usually considered healthy, but dangerous for kidney patients)
One person's superfood is another person's poison. Ceeya knows the difference.
The same protein bar gets a different score at 7am vs 10pm.
- 7am (Breakfast): High protein and fiber get bonuses. You need sustained energy.
- Pre-workout: Carbs and sugars get bonuses. You need quick fuel.
- Post-workout: Protein gets maximum bonus. Your muscles need recovery.
- 10pm (Night snack): Sugar gets heavy penalties. It will spike your blood sugar when you should be winding down.
Nutrition isn't static. Neither are Ceeya's scores.
Before we even calculate a score, we check:
- Does this contain your allergens? → BLOCKED (not just flagged)
- Does this violate your dietary restrictions (vegan, halal, kosher)? → BLOCKED
- Are you pregnant and this contains unsafe ingredients? → BLOCKED
If a product could hurt you, you'll never see a misleading "green" score. You'll see a clear warning that this product isn't for you.
A score of "72" means nothing without context. Ceeya tells you WHY:
"72 — Good choice for you"
Why it works:
- High fiber (8g) helps your blood sugar control
- Moderate protein supports your muscle gain goal
- Low sodium is good for your blood pressure
What to know:
- Sugar is higher than ideal for evening consumption
- Consider pairing with protein for better satiety
You walk away understanding the food, not just accepting a number.
Ceeya learns:
- What times you typically scan (breakfast person? Late-night snacker?)
- What categories you gravitate toward
- What trade-offs you tend to make
Over time, it understands your patterns and provides increasingly relevant insights.
Right now, truly personalized nutrition advice requires:
- A registered dietitian ($150-300/hour)
- Extensive medical knowledge
- Understanding of how YOUR specific conditions interact with nutrients
- Time to research every product you consider
This is accessible only to the wealthy and privileged.
A single mother with diabetes, working two jobs, can't afford a nutritionist. She can't spend 20 minutes researching every item in the grocery store. She sees a "healthy" label and trusts it — even if it's the worst choice for her specific situation.
Ceeya puts expert-level personalized nutrition in everyone's pocket.
Scan a barcode. Get an answer. In 2 seconds.
When people make better food choices:
- Healthcare costs go down
- Chronic disease management improves
- Quality of life increases
- Food companies get feedback on what actually matters
Ceeya isn't just an app. It's a shift in how humans interact with food information.
- Scan — Point your camera at any barcode
- Instantly know — See a personalized score with context
- Understand — Learn why this food works (or doesn't) for you
- Decide — Make an informed choice in seconds
- Find better — Get alternatives that work for your profile
- A growing database of ingredients with health profiles
- Rules built from medical literature and nutrition science
- AI that understands context and nuance
- A scoring system that adapts to your unique situation
No false positives. No false negatives.
- A diabetic should never see "green" on a sugar bomb
- An athlete should never see "red" on their ideal pre-workout fuel
- A pregnant woman should always see clear warnings on unsafe foods
- A kidney patient should never be told "protein is healthy" without context
Near term:
- Restaurant menu scanning (Is this dish good for me?)
- Meal planning integration (Build a day that works for your goals)
- Family profiles (What can we all eat together?)
Longer term:
- Integration with continuous glucose monitors (Real-time feedback on food impact)
- Predictive insights (Based on your patterns, you might want X today)
- Healthcare provider dashboards (Share your nutrition data with your doctor)
Nutrition advice should be personal. Until now, it hasn't been.
Generic scores are a lie. A comfortable, green-colored lie that tells everyone the same thing regardless of who they are or what they need.
Ceeya tells the truth: What's healthy for you isn't healthy for everyone.
And for the first time, you can know the difference in 2 seconds, standing in any grocery aisle, holding any product.
Ceeya — Because what's healthy for you isn't healthy for everyone.