E-commerce Analytics Dashboard

This project aims to develop an e-commerce analytics dashboard to assist online retailers in analyzing customer behavior, tracking sales performance, and optimizing marketing strategies. The dashboard is seamlessly integrated into the e-commerce site to provide real-time insights for business growth.

Features List

1. Sales Performance Metrics

• Display key performance indicators such as total revenue, average order value, conversion rates, and customer lifetime value.
• Provide trend analysis and benchmarking against historical data or industry standards.

2. Customer Segmentation

• Segment customers based on demographics, purchase history, and product recommendations.
• Present monthly expenditure graph to visualize spending patterns.

3. Product Performance Analysis

• Analyze sales trends and product profitability.
• Identify top-selling items and slow-moving inventory.

4. Cart Abandonment Recovery

• Implement strategies to reduce cart abandonment rates.
• Send reminders, discount offers, or exit-intent pop-ups to incentivize completing purchases.

5. Customer Retention Strategies

• Develop loyalty programs, referral incentives, and rewards to encourage repeat purchases.
• Example: Offer discounts after a certain number of purchases.

6. Customer Feedback Analysis

• Monitor customer reviews, ratings, and feedback.
• Identify product improvements, resolve issues, and enhance overall customer satisfaction.

Usage

1. Accessing the Dashboard: The dashboard is seamlessly integrated into the e-commerce site's admin panel or backend system.
2. Navigating the Dashboard: Login to the e-commerce site's admin panel and navigate to the analytics section to access the dashboard.
3. Analytics: Explore various analytics modules to gain insights into sales performance, customer behavior, and feedback.
4. Actionable Insights: Utilize the insights generated by the dashboard to optimize marketing strategies and improve business outcomes.

Technologies Used

• Frontend: React.js, HTML, CSS
• Backend: Node.js, Express.js
• Database: MongoDB
• Data Visualization: React libraries (e.g., Chart.js, D3.js)
• NodeMailer for sending mails to reducing cart abandonment.
• E-commerce Platform Integration: Custom integration for seamless access within the e-commerce site's admin panel.

Installation and Setup

Since the dashboard is integrated into the e-commerce site, there's no separate installation required. Simply login to the e-commerce site's admin panel to access the dashboard.

Contributing

Contributions are welcome! If you have any suggestions or would like to contribute to the project, please open an issue or submit a pull request.

License

This project is licensed under the MIT License.