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K-Beauty Localization Agent(Study)

From "Literal Translation" to "Cultural Transcreation"

Not just a translator, but a US Market Context Converter.

This project is a specialized fork of Andrew Ng's Translation Agent (GitHub), designed exclusively for the Korean Beauty (K-Beauty) industry entering the US Market (Sephora, Amazon, Ulta). It moves beyond simple language translation to perform Marketing Transcreation compliant with 2026 US Beauty Trends and FDA/Cultural regulations.


Agent Execution Preview:

K-Beauty Agent Execution Result

🚀 Key Features

1. 🎯 HSK-Based Category Intelligence

Dynamic strategy application based on product category (HSK Codes):

  • Skincare (3304.99): Focus on Barrier Repair, Microbiome, Efficacy.
  • Makeup (3304.10): Focus on Flawless Finish, Transfer-proof, Long-wear.
  • Body & Hair (3401/3305): Focus on pH-balanced, Sulfate-free, Scalp Health.

2. 🛡️ Strict Compliance & Ban List

Automatically detects and replaces high-risk terms:

  • 🚫 "Whitening" (미백) → 🟢 "Brightening", "Radiance", "Even Tone" (Prevents racial bias issues)
  • 🚫 "Mugwort" (쑥) → 🟢 "Artemisia", "K-Herb Complex" (Premiumizes ingredient perception)
  • 🚫 "Gentle" (순한) → 🟢 "Dermatologist Tested", "Barrier Support" (Shifts to Verification)

3. 🔥 "Verification" Strategy (2026 Trend)

Replaces vague adjectives with trust-building "Verification Language":

  • Before: "This is a good, mild toner."
  • After: "A Hypoallergenic, pH-balanced toner clinically proven to soothe redness."

📊 Performance: Before vs After

Case Original (Korean) Google Translate (Literal) K-Beauty Agent (Transcreation)
Case 1: Mugwort 쑥 추출물이 붉은기를 진정시킵니다. Mugwort extract calms redness. "Artemisia extract provides instant relief for sensitized skin and restores balance."
Case 2: Texture 딸기우유 같은 톤업 효과 Strawberry milk tone-up effect. "Delivers a Vitalizing Pink Glow and Rosy Radiance for a healthy complexion."
Case 3: Whitening 강력한 미백 효과 Strong whitening effect. "Potent Brightening formula to unveil Luminous and Even-toned skin."

🛠️ Usage

Installation

pip install translation-agent
# or using poetry
poetry install

Quick Start

import translation_agent as ta

source_text = "이 앰플은 고농축 쑥 추출물이 함유되어 붉은기를 빠르게 진정시킵니다."

# Specify 'category' for specialized rules ('skincare', 'makeup', 'body_hair', 'general')
translation = ta.translate(
    source_lang="Korean",
    target_lang="English",
    source_text=source_text,
    country="USA",
    category="skincare" 
)

print(translation)

🏗️ Architecture (Agentic Workflow)

  1. Initial Translation: Generates a base draft.
  2. Contextual Reflection: Analyzes the draft against KBEAUTY_RULESET (in rules.py). Identifies "Forbidden Words" as CRITICAL ERRORS.
  3. Strategic Improvement: Rewrites the copy to maximize marketing impact and compliance.

📄 License

MIT License

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