SEO Performance Report (Nov 6-13, 2025): Optimize Kit Page & Address Low CTR on Key Phrases

[jeferbc]

📊 SEO Performance Analysis - Nov 6-13, 2025

Website: maquillajeembarazadas.com
Analysis Date: 2025-11-15

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🎯 EXECUTIVE SUMMARY

During the week of November 6-13, 2025, maquillajeembarazadas.com garnered 9 organic clicks from 200 total impressions, resulting in an average CTR of 4.5%. The site maintained an average position of 22.8, indicating good visibility for some niches but also significant room for improvement across broader terms. While the "Kit Body Paint" page shows promising direct traffic, most priority keywords are not yet generating clicks despite having impressions.

Key Metrics

Metric	Current	Change vs Last Period
Organic Clicks	9	N/A (No previous data)
Impressions	200	N/A (No previous data)
Average CTR	4.5%	N/A (No previous data)
Average Position	22.8	N/A (No previous data)

🎉 Week's Biggest Win

The "Kit Body Paint Para Embarazadas" page (/kit) is performing well, capturing 7 out of 9 total clicks and ranking for multiple specific "pintura para barriga embarazada" variations, even achieving position 4 in Colombia for "donde comprar pintura para pintar barriga embarazada". This indicates a strong product-market fit and intent-driven searches.

⚠️ Week's Biggest Concern

A significant number of relevant keywords, particularly around "maquillaje embarazo" and "belly painting" general terms, are generating impressions but zero clicks, often with low average positions. This suggests a need for content optimization and better targeting to capture user intent and improve visibility. The overall low average position (22.8) and low total clicks (9) for the site indicate a need for broader SEO strategy implementation.

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🔑 PRIORITY KEYWORD PERFORMANCE

Priority 1: "qué regalarle a una embarazada"

Target Page: /blog/que-regalar-embarazada-ideas-significativas

• Performance: The keyword "qué regalarle a una embarazada" itself is not directly listed with clicks or impressions in the provided data. However, the target page /blog/que-regalar-embarazada-ideas-significativas received 2 screen page views from 2 users (mobile device category for the blog title "Qué Regalarle a una Embarazada: 5 Ideas Que Realmente Tocan el Corazón | Maquillajes Embarazadas"). It also shows 2 screen page views from 2 users when associated with the /kit page title, suggesting some internal linking or user journey overlap.
• Observations: There's no direct Search Console data for this exact query for maquillajeembarazadas.com. This is a gap. The GA data shows some engagement with the associated blog post.
• Recommendation: Given the importance of this keyword for sales funnel entry, we need to ensure this page is discoverable. We should look for its performance more specifically in Search Console, and potentially optimize the content for related, currently visible, keywords if they exist.

Priority 2: "ideas para actividades en baby shower"

Target Page: /blog/actividades-baby-shower-emotivas-inolvidables

• Performance: The keyword "ideas de juegos baby shower" has 1 impression with 0 clicks (position 1, mobile, Cri). "dinámica de baby shower" has 1 impression with 0 clicks (position 3, mobile, GTM). "juego para baby shower" has 1 impression with 0 clicks (position 2, mobile, ECU). "juegos para baby shower" has 1 impression with 0 clicks (position 1, mobile, USA). These are related, but not the exact priority keyword. The target page /blog/actividades-baby-shower-emotivas-inolvidables does not appear in the GA page data provided, indicating no direct traffic or engagement this week.
• Observations: The blog post about baby shower activities (/blog/baby-showers-colombia-actividades-regalos-croko) received 7 screenPageViews from 2 sessions (1 user) with a high average session duration of 341.89 seconds. This indicates interest when users find the page.
• Recommendation: Optimize the target page for "ideas para actividades en baby shower" and its close variations. Ensure the meta title and description are compelling to improve CTR, especially for terms already ranking well (like position 1-3). Link this page prominently from the main /blog page and other relevant content.

Priority 3: "regalos para actividades en baby shower"

Target Page: /regalos-actividades-baby-shower (Assuming this is a dedicated landing page for this; if not, it should be /blog/que-regalar-baby-shower-guia-definitiva)

• Performance: The exact keyword "regalos para actividades en baby shower" is not present in the Search Console data. However, the related blog post /blog/que-regalar-baby-shower-guia-definitiva received 3 screen views from 1 session (1 user) with an average session duration of 45.19 seconds. The /kit page also shows 2 screen page views related to this blog post's title.
• Observations: The site gets impressions for terms like "regalos para descubrimiento de genero" (0 clicks, position 1, mobile, ARG & SLV) and "10 juegos para baby shower hombre" (0 clicks, position 2, mobile, MEX) which are tangentially related.
• Recommendation: Create or optimize the /regalos-actividades-baby-shower page if it exists, or ensure /blog/que-regalar-baby-shower-guia-definitiva is fully optimized for this keyword. Emphasize how Croko products (like the belly paint kit) serve as unique gifts for baby shower activities.

Priority 4: "regalos para descubrimiento de genero"

Target Page: /regalos-descubrimiento-genero (Assuming this is a dedicated landing page for this; if not, this is a content gap for a dedicated page)

• Performance: The keyword "regalos para descubrimiento de genero" has 1 impression with 0 clicks (position 1, mobile, ARG) and another 1 impression with 0 clicks (position 1, mobile, SLV). This is a strong ranking for a relevant term but with no clicks. The target page /regalos-descubrimiento-genero is not present in the GA page data, suggesting no traffic.
• Observations: The blog post /blog/baby-showers-colombia-actividades-regalos-croko also ranks for "juegos para revelacion de genero" (position 1, mobile, ARG) and "juegos para revelación de sexo" (position 1, mobile, SLV), again with 0 clicks.
• Recommendation: Despite the excellent position (1), the 0 CTR indicates the meta title/description for this result might not be compelling or doesn't match user intent sufficiently. Investigate the SERP for this query. If a dedicated page doesn't exist, create one focusing on gender reveal gifts using Croko products. Optimize meta descriptions for these terms to drive clicks.

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📄 PAGE PERFORMANCE ANALYSIS

Page	Organic Traffic	Avg. Engagement	Conversions	Status
/kit	7 clicks	72.56s	0 (Based on data)	🟢
/ (Homepage for Belly Painting)	1 click	208.00s	0 (Based on data)	🟡
/maquillaje-para-embarazadas	1 click	3.68s	0 (Based on data)	🟡
/kit-pinta-barriguitas	0 clicks	21.19s	0 (Based on data)	🟡
/blog/baby-showers-colombia-actividades-regalos-croko	0 clicks	341.90s	0 (Based on data)	🟡
/blog/que-regalar-embarazada-ideas-significativas	0 clicks	7.38s	0 (Based on data)	🟡

Analysis:

• /kit (Kit Body Paint Para Embarazadas): This page is the top performer, generating 7 out of 9 total clicks and having the highest screen page views (28) across the site. It also shows a decent average session duration of 72.56 seconds. This indicates strong user interest in the product. The key win is its ranking for purchase-intent keywords. Status: 🟢 Green - Strong performance, focus on conversion optimization.

• / (Homepage - Belly Painting Medellin / Kit Body Paint): The homepage is confusing, appearing with two different titles and slightly different average session durations (Belly Painting Embarazadas Medellín... with 208s, and Kit Body Paint Para Embarazadas... with 34.45s). It received 1 click ("ceras para pintar barriga embarazada") and overall 12 sessions. The higher engagement (208s) for the "Belly Painting Medellin" title suggests that this is a service-oriented search, while the business model is product-centric.

  • Status: 🟡 Yellow - Mixed performance, needs clarity. The homepage needs a clearer, consistent title and focus. If the business is e-commerce (product sales), the homepage should clearly reflect that and guide users to the products.

• /maquillaje-para-embarazadas (Maquillaje Seguro Para Embarazadas): This page received 1 click for "base maquillaje para embarazadas" and 9 screenPageViews from 5 sessions. The average session duration is very low (3.68s), suggesting users are not finding what they need or the content is not engaging enough.

  • Status: 🟡 Yellow - Underperforming, needs content/UX improvement. Despite a click, the low engagement is concerning.

• /kit-pinta-barriguitas (Duplicate Page Title/Content): This page has an identical title to /kit ("Kit Body Paint Para Embarazadas: Todo Para Pintar Tu Barriga en Casa | Croko") and received 0 clicks but 11 screenPageViews across 8 sessions, with a low average session duration of 21.19s. This could indicate a duplicate content issue or a redundant page.

  • Status: 🔴 Red - Critical, potential duplicate content. Having two pages with the same title and likely similar content is detrimental for SEO.

• /blog/baby-showers-colombia-actividades-regalos-croko (Baby Showers en Colombia): This blog post received 0 clicks, but showed good engagement with 7 screenPageViews from 2 sessions (1 user) and an impressive average session duration of 341.90s. This indicates high user interest once found.

  • Status: 🟡 Yellow - Good content, poor visibility. Content is engaging, but it's not being discovered through organic search as expected.

• **/blog/que-regalar-embarazada-ideas-significativas (Qué Regalarle a una Embar