diff --git a/README.md b/README.md
index 43d758b1..971ca005 100644
--- a/README.md
+++ b/README.md
@@ -131,6 +131,17 @@ end
 In case both `:only` and `:except` keys are defined, the `:except` option is
 ignored.
 
+It is also possible to exclude all attributes with a specific value.  This can be useful in the case where `Null` might mean something to an API and you don't want to send the attribute at all.
+
+```elixir
+defmodule SparsePerson do
+  @derive {Poison.Encoder, redact: :empty}
+  defstruct name: :empty, age: :empty
+end
+```
+
+The `:redact` option can be included with `:only` and `:except`
+
 ### Key Validation
 
 According to [RFC 7159][4] keys in a JSON object should be unique. This is
diff --git a/lib/poison/encoder.ex b/lib/poison/encoder.ex
index 6fec203d..cb0826bb 100644
--- a/lib/poison/encoder.ex
+++ b/lib/poison/encoder.ex
@@ -379,18 +379,26 @@ defimpl Poison.Encoder, for: Any do
   def deriving(module, _struct, options) do
     only = options[:only]
     except = options[:except]
+    redact = options[:redact]
 
     extractor =
       cond do
         only ->
-          quote(do: Map.take(struct, unquote(only)))
+          quote(
+            do: json_redact(Map.take(struct, unquote(only)), unquote(redact))
+          )
 
         except ->
           except = [:__struct__ | except]
-          quote(do: Map.drop(struct, unquote(except)))
+
+          quote(
+            do: json_redact(Map.drop(struct, unquote(except)), unquote(redact))
+          )
 
         true ->
-          quote(do: :maps.remove(:__struct__, struct))
+          quote(
+            do: json_redact(:maps.remove(:__struct__, struct), unquote(redact))
+          )
       end
 
     quote do
@@ -398,6 +406,20 @@ defimpl Poison.Encoder, for: Any do
         def encode(struct, options) do
           Encoder.Map.encode(unquote(extractor), options)
         end
+
+        def json_redact(struct, nil), do: struct
+
+        def json_redact(struct, target) do
+          Enum.reduce(struct, %{}, fn {key, value}, redacted ->
+            case value do
+              ^target ->
+                redacted
+
+              value ->
+                Map.put(redacted, key, value)
+            end
+          end)
+        end
       end
     end
   end
diff --git a/test/poison/encoder_test.exs b/test/poison/encoder_test.exs
index 4dd85c03..d64516c6 100644
--- a/test/poison/encoder_test.exs
+++ b/test/poison/encoder_test.exs
@@ -196,6 +196,21 @@ defmodule Poison.EncoderTest do
     defstruct name: "", size: 0
   end
 
+  defmodule DerivedUsingRedact do
+    @derive {Poison.Encoder, redact: :empty}
+    defstruct name: :empty, size: 0
+  end
+
+  defmodule DerivedUsingOnlyAndRedact do
+    @derive {Poison.Encoder, only: [:name, :size], redact: :empty}
+    defstruct name: "", size: :empty, shape: "tirangle"
+  end
+
+  defmodule DerivedUsingExceptAndRedact do
+    @derive {Poison.Encoder, except: [:name], redact: :empty}
+    defstruct name: "", size: 10, shape: :empty
+  end
+
   defmodule NonDerived do
     defstruct name: ""
   end
@@ -221,6 +236,33 @@ defmodule Poison.EncoderTest do
     }
 
     assert Poison.decode!(to_json(derived_using_except)) == %{"size" => 10}
+
+    derived_using_redact = %DerivedUsingRedact{
+      name: :empty,
+      size: 10
+    }
+
+    assert Poison.decode!(to_json(derived_using_redact)) == %{"size" => 10}
+
+    derived_using_only_and_redact = %DerivedUsingOnlyAndRedact{
+      name: "test",
+      size: :empty,
+      shape: "tirangle"
+    }
+
+    assert Poison.decode!(to_json(derived_using_only_and_redact)) == %{
+             "name" => "test"
+           }
+
+    derived_using_except_and_redact = %DerivedUsingExceptAndRedact{
+      name: "test",
+      size: 10,
+      shape: :empty
+    }
+
+    assert Poison.decode!(to_json(derived_using_except_and_redact)) == %{
+             "size" => 10
+           }
   end
 
   test "EncodeError" do