diff --git a/Makefile b/Makefile
index 18004f79..15c47424 100644
--- a/Makefile
+++ b/Makefile
@@ -1,10 +1,16 @@
 
 all: images build dockertest
 
+IMAGE_REGISTRY ?= blockheads
+
 .PHONY: images
 images:
-	docker build -f images/Dockerfile.broker -t blockheads/broker .
-	docker build -f images/Dockerfile.geth -t blockheads/geth .
+	docker build -f images/Dockerfile.broker -t $(IMAGE_REGISTRY)/broker .
+	docker build -f images/Dockerfile.geth -t $(IMAGE_REGISTRY)/geth .
+
+push:
+	docker push $(IMAGE_REGISTRY)/broker
+	docker push $(IMAGE_REGISTRY)/geth
 
 build:
 	go build -v github.com/cloudfoundry-incubator/blockhead/cmd/broker