From 6f487e737c8b6d08f239648aa9d41bd6170eab55 Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Tue, 3 Feb 2026 18:09:49 +0800 Subject: [PATCH 1/7] Create director-of-marketing.md --- .../job-descriptions/director-of-marketing.md | 101 ++++++++++++++++++ 1 file changed, 101 insertions(+) create mode 100644 src/handbook/peopleops/job-descriptions/director-of-marketing.md diff --git a/src/handbook/peopleops/job-descriptions/director-of-marketing.md b/src/handbook/peopleops/job-descriptions/director-of-marketing.md new file mode 100644 index 0000000000..2e267943e2 --- /dev/null +++ b/src/handbook/peopleops/job-descriptions/director-of-marketing.md @@ -0,0 +1,101 @@ +--- +navTitle: Job Descriptions +--- + +# Director of Marketing + +## Job Description + +At FlowFuse, the Director of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. + +We’re looking for a leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. + +The Director of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. + +## Core Responsibilities + +### Marketing Strategy & Execution +- Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes. +- Translate company and revenue goals into clear marketing plans, campaigns, and initiatives. +- Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities. + +### KPI Ownership & Performance Management +- Define, track, and report on core marketing KPIs (pipeline contribution, MQLs, CAC, conversion rates, ROI). +- Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness. +- Establish clear accountability for results across all marketing programs. + +### Content & Thought Leadership +- Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership. +- Ensure content supports awareness, consideration, adoption, and expansion use cases. +- Partner with Product and Engineering to translate technical capabilities into clear, outcome-oriented messaging. + +### Events & Field Marketing +- Plan and execute industry events, conferences, webinars, and partnerships that support pipeline and brand credibility. +- Own event strategy from planning through post-event follow-up and ROI measurement. +- Coordinate closely with Sales on event-driven opportunities and account engagement. + +### Cross-Functional Collaboration +- Act as a key partner to Sales on enablement, campaign alignment, and feedback loops. +- Collaborate with Product on launches, messaging, and market insights. +- Feed structured learnings back into Leadership to inform GTM and company strategy. + +## Skills + +### What We’re Looking For +- Proven experience leading marketing in a B2B SaaS or technology-driven startup environment. +- Strong KPI orientation with experience owning and reporting on funnel and revenue-related metrics. +- Demonstrated success in content-based marketing and event-led growth. +- Experience marketing to industrial, technical, or complex B2B audiences. +- Ability to balance strategic thinking with hands-on execution and delivery. +- Strong communication skills and comfort working across Sales, Product, and Leadership teams. +- Experience building and evolving marketing processes in a scaling organization. + +### Nice to Haves +- Background in industrial automation, IIoT, manufacturing, or adjacent technical domains. +- Experience supporting enterprise or mid-market GTM motions. +- Familiarity with product-led or developer-focused communities. +- Experience working in a fully remote startup environment. + +## 90-Day Plan (13-Week Plan) + +### Week 1–4 +- Develop a deep understanding of the FlowFuse product, platform, and target customers. +- Review existing marketing materials, campaigns, and performance metrics. +- Meet with key stakeholders across Sales, Product, Engineering, and Leadership. +- Audit current content, events, and GTM activities against company goals. +- Establish a baseline view of funnel performance and existing KPIs. + +**Deliverables** +- Summary of marketing gaps, opportunities, and quick wins. +- Initial KPI framework aligned with Sales and Leadership. + +### Week 5–8 +- Define clear marketing priorities aligned with revenue and pipeline objectives. +- Begin refining messaging and positioning based on customer and market insights. +- Take ownership of ongoing campaigns, content initiatives, and event planning. +- Partner with Sales to improve alignment on lead quality, enablement, and follow-up. +- Introduce improvements to reporting and performance tracking. + +**Deliverables** +- Updated marketing plan with clear KPIs and ownership. +- Initial improvements to content, campaigns, or events based on data. + +### Week 9–13 +- Execute and iterate on key marketing initiatives with measurable outcomes. +- Establish repeatable processes for campaign execution, event follow-up, and reporting. +- Contribute structured insights into GTM strategy and future planning. +- Begin shaping longer-term marketing roadmap aligned with company growth goals. + +**Deliverables** +- Demonstrable impact on pipeline, engagement, or conversion metrics. +- Clear roadmap for the next 6–12 months of marketing execution. + +## Hiring Plan + +- Initial Screening: Resume and background review by the hiring manager. +- First Interview (Role & Experience): Evaluate marketing leadership experience, KPI ownership, and startup fit. +- Second Interview (Deep Dive & Execution): Discussion with cross-functional stakeholders on execution approach, content, events, and GTM alignment. +- Assessment / Case Discussion: Candidate presents a high-level marketing approach or past example demonstrating KPI-driven execution. +- STAR Interview (Behavioral Alignment): Evaluate values alignment, ownership, and collaboration style. Conducted by the CEO. +- Final Interview: Final alignment with leadership on expectations and impact. +- Offer: Extend an offer to the selected candidate. From fcedda489bb28dc8efa87b64923a51e12e8381cd Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Tue, 3 Feb 2026 18:17:42 +0800 Subject: [PATCH 2/7] Update director-of-marketing.md --- .../peopleops/job-descriptions/director-of-marketing.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/src/handbook/peopleops/job-descriptions/director-of-marketing.md b/src/handbook/peopleops/job-descriptions/director-of-marketing.md index 2e267943e2..5fe7700056 100644 --- a/src/handbook/peopleops/job-descriptions/director-of-marketing.md +++ b/src/handbook/peopleops/job-descriptions/director-of-marketing.md @@ -20,7 +20,7 @@ The Director of Marketing will work closely with Sales, Product, and Leadership - Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities. ### KPI Ownership & Performance Management -- Define, track, and report on core marketing KPIs (pipeline contribution, MQLs, CAC, conversion rates, ROI). +- Define, track, and report on core marketing KPIs. - Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness. - Establish clear accountability for results across all marketing programs. From afb87a14b3b03901593f3a965c44a94434b3ec6a Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Tue, 3 Feb 2026 19:11:08 +0800 Subject: [PATCH 3/7] Update director-of-marketing.md --- .../job-descriptions/director-of-marketing.md | 54 +++++++++---------- 1 file changed, 27 insertions(+), 27 deletions(-) diff --git a/src/handbook/peopleops/job-descriptions/director-of-marketing.md b/src/handbook/peopleops/job-descriptions/director-of-marketing.md index 5fe7700056..034695da6b 100644 --- a/src/handbook/peopleops/job-descriptions/director-of-marketing.md +++ b/src/handbook/peopleops/job-descriptions/director-of-marketing.md @@ -6,9 +6,9 @@ navTitle: Job Descriptions ## Job Description -At FlowFuse, the Director of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. +The Director of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. -We’re looking for a leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. +A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. The Director of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. @@ -42,49 +42,49 @@ The Director of Marketing will work closely with Sales, Product, and Leadership ## Skills ### What We’re Looking For -- Proven experience leading marketing in a B2B SaaS or technology-driven startup environment. -- Strong KPI orientation with experience owning and reporting on funnel and revenue-related metrics. -- Demonstrated success in content-based marketing and event-led growth. -- Experience marketing to industrial, technical, or complex B2B audiences. -- Ability to balance strategic thinking with hands-on execution and delivery. -- Strong communication skills and comfort working across Sales, Product, and Leadership teams. -- Experience building and evolving marketing processes in a scaling organization. +- Proven experience leading marketing in a B2B SaaS or technology startup environment. +- Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics. +- Demonstrated success with content-based marketing, GTM campaigns, and event execution. +- Experience managing a small team with a focus on execution, mentorship, and performance. +- Excellent communication skills, with ability to influence cross-functional partners. +- Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback. + ### Nice to Haves -- Background in industrial automation, IIoT, manufacturing, or adjacent technical domains. -- Experience supporting enterprise or mid-market GTM motions. -- Familiarity with product-led or developer-focused communities. -- Experience working in a fully remote startup environment. +- Background in industrial automation, IIoT, manufacturing, or complex technical domains. +- Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting. +- Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM. +- Experience working in fully remote startup environments. +- Familiarity with developer communities or technical content ecosystems. + ## 90-Day Plan (13-Week Plan) ### Week 1–4 -- Develop a deep understanding of the FlowFuse product, platform, and target customers. -- Review existing marketing materials, campaigns, and performance metrics. -- Meet with key stakeholders across Sales, Product, Engineering, and Leadership. -- Audit current content, events, and GTM activities against company goals. -- Establish a baseline view of funnel performance and existing KPIs. +- Immerse in the FlowFuse product, customer personas, market landscape, and existing marketing KPIs. +- Audit HubSpot setup (lead lifecycle, scoring, automation, dashboards) and key marketing workflows. +- Meet with core stakeholders across Sales, Product, and Leadership to align on priorities. +- Identify quick wins and define Day 1 content and campaign optimizations. **Deliverables** - Summary of marketing gaps, opportunities, and quick wins. - Initial KPI framework aligned with Sales and Leadership. ### Week 5–8 -- Define clear marketing priorities aligned with revenue and pipeline objectives. -- Begin refining messaging and positioning based on customer and market insights. -- Take ownership of ongoing campaigns, content initiatives, and event planning. -- Partner with Sales to improve alignment on lead quality, enablement, and follow-up. -- Introduce improvements to reporting and performance tracking. +- Refine messaging, positioning, and content strategy based on audit insights. +- Optimize content production pipelines and collaboration with internal contributors. +- Establish weekly KPI monitoring cadence and HubSpot dashboards for visibility. +- Launch initial campaign experiments and iterative tests. **Deliverables** - Updated marketing plan with clear KPIs and ownership. - Initial improvements to content, campaigns, or events based on data. ### Week 9–13 -- Execute and iterate on key marketing initiatives with measurable outcomes. -- Establish repeatable processes for campaign execution, event follow-up, and reporting. -- Contribute structured insights into GTM strategy and future planning. -- Begin shaping longer-term marketing roadmap aligned with company growth goals. +- Take ownership of pipeline targets with clear execution plans to hit them. +- Scale and iterate on successful campaigns, experiments, and content formats. +- Strengthen processes for event follow-up, lead qualification, and sales handoffs. +- Draft a long-term marketing roadmap tied to company growth goals. **Deliverables** - Demonstrable impact on pipeline, engagement, or conversion metrics. From 5804323c8c71892b587df5432b85039e8b02364b Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Tue, 3 Feb 2026 19:16:33 +0800 Subject: [PATCH 4/7] Added senior-marketing-manager.md --- ...director-of-marketing.md => senior-marketing-manager.md} | 6 +++--- 1 file changed, 3 insertions(+), 3 deletions(-) rename src/handbook/peopleops/job-descriptions/{director-of-marketing.md => senior-marketing-manager.md} (90%) diff --git a/src/handbook/peopleops/job-descriptions/director-of-marketing.md b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md similarity index 90% rename from src/handbook/peopleops/job-descriptions/director-of-marketing.md rename to src/handbook/peopleops/job-descriptions/senior-marketing-manager.md index 034695da6b..28d0bcc204 100644 --- a/src/handbook/peopleops/job-descriptions/director-of-marketing.md +++ b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md @@ -2,15 +2,15 @@ navTitle: Job Descriptions --- -# Director of Marketing +# Senior Marketing Manager ## Job Description -The Director of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. +The Senior Marketing Manager is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. -The Director of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. +The Senior Marketing Manager will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. ## Core Responsibilities From db39685dfcde498379cf2f648da938240151af61 Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Wed, 4 Feb 2026 16:23:33 +0800 Subject: [PATCH 5/7] Update Head-of-Marketing.md --- .../peopleops/job-descriptions/senior-marketing-manager.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md index 28d0bcc204..1878cb7734 100644 --- a/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md +++ b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md @@ -6,11 +6,11 @@ navTitle: Job Descriptions ## Job Description -The Senior Marketing Manager is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. +The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption. A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved. -The Senior Marketing Manager will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. +The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion. ## Core Responsibilities From 87e855df4f2982d2b0dd3f46ca727ecc09265971 Mon Sep 17 00:00:00 2001 From: ginnyporlaje-pro Date: Wed, 4 Feb 2026 16:27:20 +0800 Subject: [PATCH 6/7] Update senior-marketing-manager.md --- .../peopleops/job-descriptions/senior-marketing-manager.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md index 1878cb7734..ce380b92a9 100644 --- a/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md +++ b/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md @@ -2,7 +2,7 @@ navTitle: Job Descriptions --- -# Senior Marketing Manager +# Head of Marketing ## Job Description From fc89b29420ee68f2faf15ee632744a6b5848091f Mon Sep 17 00:00:00 2001 From: Ginny Date: Thu, 5 Feb 2026 22:33:43 +0800 Subject: [PATCH 7/7] Rename senior-marketing-manager.md to head-of-marketing.md --- .../{senior-marketing-manager.md => head-of-marketing.md} | 0 1 file changed, 0 insertions(+), 0 deletions(-) rename src/handbook/peopleops/job-descriptions/{senior-marketing-manager.md => head-of-marketing.md} (100%) diff --git a/src/handbook/peopleops/job-descriptions/senior-marketing-manager.md b/src/handbook/peopleops/job-descriptions/head-of-marketing.md similarity index 100% rename from src/handbook/peopleops/job-descriptions/senior-marketing-manager.md rename to src/handbook/peopleops/job-descriptions/head-of-marketing.md