diff --git a/assets/images/swfd-shirt.jpg b/assets/images/swfd-shirt.jpg
new file mode 100644
index 0000000..e7e94aa
Binary files /dev/null and b/assets/images/swfd-shirt.jpg differ
diff --git a/merch.md b/merch.md
new file mode 100644
index 0000000..9e3f043
--- /dev/null
+++ b/merch.md
@@ -0,0 +1,22 @@
+---
+title: Merch
+sidebar_link: true
+sidebar_sort_order: 275
+---
+
+Buy some stuff!  All of the proceeds help support Boston Python.
+
+## Snake Way for Ducklings
+
+[These shirts][snakeway] look great, and Boston people adore the humor based on
+[Boston's beloved ducklings][sculpture].  When you are not in Boston, you get
+to explain the joke!
+
+Wearing the shirt helps promote the group, and is a great conversation starter.
+
+[👕 Buy a Snake Way shirt ➡️][snakeway]
+
+[![Snake Way for Ducklings T-Shirt](assets/images/swfd-shirt.jpg)][snakeway]
+
+[sculpture]: https://en.wikipedia.org/wiki/Make_Way_for_Ducklings#Cultural_effects
+[snakeway]: https://nedbat.threadless.com/designs/snake-way-for-ducklings