diff --git a/projects/packages/search/changelog/update-normalize-search-admin-header b/projects/packages/search/changelog/update-normalize-search-admin-header
new file mode 100644
index 000000000000..fe84d4cdfc84
--- /dev/null
+++ b/projects/packages/search/changelog/update-normalize-search-admin-header
@@ -0,0 +1,4 @@
+Significance: patch
+Type: changed
+
+Migrate upsell page header to use unified AdminHeader component.
diff --git a/projects/packages/search/src/dashboard/components/pages/dashboard-page.jsx b/projects/packages/search/src/dashboard/components/pages/dashboard-page.jsx
index bf0e663b8e41..667605630af7 100644
--- a/projects/packages/search/src/dashboard/components/pages/dashboard-page.jsx
+++ b/projects/packages/search/src/dashboard/components/pages/dashboard-page.jsx
@@ -1,6 +1,6 @@
 import {
+	AdminPage,
 	JetpackFooter,
-	JetpackSearchLogo,
 	Button,
 	Container,
 	Col,
@@ -115,60 +115,73 @@ export default function DashboardPage( { isLoading = false } ) {
 			{ isPageLoading && <Loading /> }
 			{ ! isPageLoading && (
 				<div className="jp-search-dashboard-page">
-					<Header
-						isUpgradable={ ( isNewPricing && isFreePlan ) || ! supportsInstantSearch }
-						sendPaidPlanToCart={ sendPaidPlanToCart }
-					/>
-					{ hasConnectionError && (
-						<Container horizontalSpacing={ 3 } horizontalGap={ 3 }>
-							<Col lg={ 12 } md={ 12 } sm={ 12 }>
-								<ConnectionError />
-							</Col>
-						</Container>
-					) }
-					<MockedSearchInterface
-						supportsInstantSearch={ supportsInstantSearch }
-						supportsOnlyClassicSearch={ supportsOnlyClassicSearch }
-					/>
-					{ isNewPricing && supportsInstantSearch && (
-						<PlanInfo
-							hasIndex={ postCount !== 0 }
-							recordMeterInfo={ recordMeterInfo }
-							isFreePlan={ isFreePlan }
-							sendPaidPlanToCart={ sendPaidPlanToCart }
-						/>
-					) }
-					{ ! isNewPricing && supportsInstantSearch && (
-						<RecordMeter
-							postCount={ postCount }
-							postTypeBreakdown={ postTypeBreakdown }
-							tierMaximumRecords={ tierMaximumRecords }
-							lastIndexedDate={ lastIndexedDate }
-							postTypes={ postTypes }
-						/>
-					) }
-					<div className="jp-search-dashboard-bottom">
-						<ModuleControl
-							siteAdminUrl={ siteAdminUrl }
-							updateOptions={ updateOptions }
-							domain={ domain }
-							isDisabledFromOverLimit={ isOverLimit }
-							isInstantSearchPromotionActive={ isInstantSearchPromotionActive }
-							supportsOnlyClassicSearch={ supportsOnlyClassicSearch }
-							supportsSearch={ supportsSearch }
+					<AdminPage
+						title={ __( 'Search', 'jetpack-search-pkg' ) }
+						subTitle={ __(
+							'Help your visitors find exactly what they are looking for.',
+							'jetpack-search-pkg'
+						) }
+						actions={
+							( ( isNewPricing && isFreePlan ) || ! supportsInstantSearch ) && (
+								<Button variant="link" onClick={ sendPaidPlanToCart }>
+									{ __( 'Upgrade Jetpack Search', 'jetpack-search-pkg' ) }
+								</Button>
+							)
+						}
+						className="uses-new-admin-ui"
+						showFooter={ false }
+					>
+						{ hasConnectionError && (
+							<Container horizontalSpacing={ 3 } horizontalGap={ 3 }>
+								<Col lg={ 12 } md={ 12 } sm={ 12 }>
+									<ConnectionError />
+								</Col>
+							</Container>
+						) }
+						<MockedSearchInterface
 							supportsInstantSearch={ supportsInstantSearch }
-							isModuleEnabled={ isModuleEnabled }
-							isInstantSearchEnabled={ isInstantSearchEnabled }
-							isSavingEitherOption={ isSavingEitherOption }
-							isTogglingModule={ isTogglingModule }
-							isTogglingInstantSearch={ isTogglingInstantSearch }
+							supportsOnlyClassicSearch={ supportsOnlyClassicSearch }
 						/>
-					</div>
-					<Footer />
-					<NoticesList
-						notices={ notices }
-						handleLocalNoticeDismissClick={ handleLocalNoticeDismissClick }
-					/>
+						{ isNewPricing && supportsInstantSearch && (
+							<PlanInfo
+								hasIndex={ postCount !== 0 }
+								recordMeterInfo={ recordMeterInfo }
+								isFreePlan={ isFreePlan }
+								sendPaidPlanToCart={ sendPaidPlanToCart }
+							/>
+						) }
+						{ ! isNewPricing && supportsInstantSearch && (
+							<RecordMeter
+								postCount={ postCount }
+								postTypeBreakdown={ postTypeBreakdown }
+								tierMaximumRecords={ tierMaximumRecords }
+								lastIndexedDate={ lastIndexedDate }
+								postTypes={ postTypes }
+							/>
+						) }
+						<div className="jp-search-dashboard-bottom">
+							<ModuleControl
+								siteAdminUrl={ siteAdminUrl }
+								updateOptions={ updateOptions }
+								domain={ domain }
+								isDisabledFromOverLimit={ isOverLimit }
+								isInstantSearchPromotionActive={ isInstantSearchPromotionActive }
+								supportsOnlyClassicSearch={ supportsOnlyClassicSearch }
+								supportsSearch={ supportsSearch }
+								supportsInstantSearch={ supportsInstantSearch }
+								isModuleEnabled={ isModuleEnabled }
+								isInstantSearchEnabled={ isInstantSearchEnabled }
+								isSavingEitherOption={ isSavingEitherOption }
+								isTogglingModule={ isTogglingModule }
+								isTogglingInstantSearch={ isTogglingInstantSearch }
+							/>
+						</div>
+						<Footer />
+						<NoticesList
+							notices={ notices }
+							handleLocalNoticeDismissClick={ handleLocalNoticeDismissClick }
+						/>
+					</AdminPage>
 				</div>
 			) }
 		</>
@@ -252,24 +265,3 @@ const Footer = () => {
 		</div>
 	);
 };
-
-const Header = ( { isUpgradable, sendPaidPlanToCart } ) => {
-	const buttonLinkArgs = {
-		children: __( 'Upgrade Jetpack Search', 'jetpack-search-pkg' ),
-		variant: 'link',
-		onClick: sendPaidPlanToCart,
-	};
-
-	return (
-		<div className="jp-search-dashboard-header jp-search-dashboard-wrap">
-			<div className="jp-search-dashboard-row">
-				<div className="lg-col-span-12 md-col-span-8 sm-col-span-4">
-					<div className="jp-search-dashboard-header__logo-container">
-						<JetpackSearchLogo className="jp-search-dashboard-header__masthead" />
-						{ isUpgradable && <Button { ...buttonLinkArgs } /> }
-					</div>
-				</div>
-			</div>
-		</div>
-	);
-};
diff --git a/projects/packages/search/src/dashboard/components/pages/dashboard-page.scss b/projects/packages/search/src/dashboard/components/pages/dashboard-page.scss
index 01db1edf0491..40c129525ed7 100644
--- a/projects/packages/search/src/dashboard/components/pages/dashboard-page.scss
+++ b/projects/packages/search/src/dashboard/components/pages/dashboard-page.scss
@@ -21,7 +21,7 @@ body {
 		sans-serif;
 }
 
-#wpcontent {
+#wpcontent:not:has(.uses-new-admin-ui) {
 	padding-left: 0 !important;
 }
 
@@ -79,18 +79,11 @@ body {
 		background-color: variables.$white;
 	}
 
-	.jp-search-dashboard-header,
 	.jp-search-dashboard-footer {
 		padding: 2.5em 0;
 
 		background-color: variables.$white;
 	}
-
-	.jp-search-dashboard-header__logo-container {
-		display: flex;
-		align-items: center;
-		justify-content: space-between;
-	}
 }
 
 .usage-meter-group {
diff --git a/projects/packages/search/src/dashboard/components/pages/upsell-page/header.jsx b/projects/packages/search/src/dashboard/components/pages/upsell-page/header.jsx
deleted file mode 100644
index 320d5422dc57..000000000000
--- a/projects/packages/search/src/dashboard/components/pages/upsell-page/header.jsx
+++ /dev/null
@@ -1,37 +0,0 @@
-import { JetpackSearchLogo } from '@automattic/jetpack-components';
-import { useSelect } from '@wordpress/data';
-import { createInterpolateElement } from '@wordpress/element';
-import { __ } from '@wordpress/i18n';
-import { STORE_ID } from 'store';
-import './styles.scss';
-
-const Header = () => {
-	const activateLicenseUrl = useSelect(
-		select => `${ select( STORE_ID ).getSiteAdminUrl() }admin.php?page=my-jetpack#/add-license`
-	);
-
-	const isWpcom = useSelect( select => select( STORE_ID ).isWpcom(), [] );
-
-	return (
-		<div className="jp-search-dashboard-upsell-page__header">
-			<span className="jp-search-dashboard-upsell-page__logo">
-				<JetpackSearchLogo />
-			</span>
-			{ ! isWpcom && (
-				<p>
-					{ createInterpolateElement(
-						__(
-							'Already have an existing plan or license key? <a>Click here to get started</a>',
-							'jetpack-search-pkg'
-						),
-						{
-							a: <a href={ activateLicenseUrl } />,
-						}
-					) }
-				</p>
-			) }
-		</div>
-	);
-};
-
-export default Header;
diff --git a/projects/packages/search/src/dashboard/components/pages/upsell-page/index.jsx b/projects/packages/search/src/dashboard/components/pages/upsell-page/index.jsx
index 0f6bc9f7cf55..1946c883446b 100644
--- a/projects/packages/search/src/dashboard/components/pages/upsell-page/index.jsx
+++ b/projects/packages/search/src/dashboard/components/pages/upsell-page/index.jsx
@@ -27,7 +27,6 @@ import Price from 'components/price';
 import SearchPromotionBlock from 'components/search-promotion';
 import useProductCheckoutWorkflow from 'hooks/use-product-checkout-workflow';
 import { STORE_ID } from 'store';
-import Header from './header';
 
 import './styles.scss';
 
@@ -44,11 +43,14 @@ export default function UpsellPage( { isLoading = false } ) {
 	// Introduce the gate for new pricing with URL parameter `new_pricing_202208=1`
 	const APINonce = useSelect( select => select( STORE_ID ).getAPINonce(), [] );
 	const isNewPricing = useSelect( select => select( STORE_ID ).isNewPricing202208(), [] );
+	const isWpcom = useSelect( select => select( STORE_ID ).isWpcom(), [] );
+	const activateLicenseUrl = useSelect(
+		select => `${ select( STORE_ID ).getSiteAdminUrl() }admin.php?page=my-jetpack#/add-license`
+	);
 	useSelect( select => select( STORE_ID ).getSearchPricing(), [] );
 	const domain = useSelect( select => select( STORE_ID ).getCalypsoSlug(), [] );
 	const blogID = useSelect( select => select( STORE_ID ).getBlogId(), [] );
 	const adminUrl = useSelect( select => select( STORE_ID ).getSiteAdminUrl(), [] );
-	const isWpcom = useSelect( select => select( STORE_ID ).isWpcom(), [] );
 
 	const { fetchSearchPlanInfo } = useDispatch( STORE_ID );
 	const checkSiteHasSearchProduct = useCallback( () => {
@@ -90,29 +92,44 @@ export default function UpsellPage( { isLoading = false } ) {
 		[ isLoading, hasCheckoutStartedPaid, hasCheckoutStartedFree ]
 	);
 
+	const licenseAction = ! isWpcom
+		? createInterpolateElement(
+				__(
+					'Already have an existing plan or license key? <a>Click here to get started</a>',
+					'jetpack-search-pkg'
+				),
+				{
+					a: <a href={ activateLicenseUrl } />,
+				}
+		  )
+		: null;
+
 	return (
 		<>
 			{ isPageLoading && <Loading /> }
 			{ ! isPageLoading && (
-				<div className="jp-search-dashboard-upsell-page">
-					<AdminPage
-						moduleName={ __( 'Jetpack Search', 'jetpack-search-pkg' ) }
-						header={ <Header /> }
-						moduleNameHref={ JETPACK_SEARCH__LINK }
-						useInternalLinks={ shouldUseInternalLinks() }
-					>
-						<AdminSectionHero>
-							{ isNewPricing ? (
-								<NewPricingComponent
-									sendToCartPaid={ sendToCartPaid }
-									sendToCartFree={ sendToCartFree }
-								/>
-							) : (
-								<OldPricingComponent sendToCart={ sendToCartPaid } />
-							) }
-						</AdminSectionHero>
-					</AdminPage>
-				</div>
+				<AdminPage
+					moduleName={ __( 'Jetpack Search', 'jetpack-search-pkg' ) }
+					title={ __( 'Search', 'jetpack-search-pkg' ) }
+					subTitle={ __(
+						'Help you visitors find exactly what they are looking for.',
+						'jetpack-search-pkg'
+					) }
+					actions={ licenseAction }
+					moduleNameHref={ JETPACK_SEARCH__LINK }
+					useInternalLinks={ shouldUseInternalLinks() }
+				>
+					<AdminSectionHero>
+						{ isNewPricing ? (
+							<NewPricingComponent
+								sendToCartPaid={ sendToCartPaid }
+								sendToCartFree={ sendToCartFree }
+							/>
+						) : (
+							<OldPricingComponent sendToCart={ sendToCartPaid } />
+						) }
+					</AdminSectionHero>
+				</AdminPage>
 			) }
 		</>
 	);
diff --git a/projects/packages/search/src/dashboard/components/pages/upsell-page/styles.scss b/projects/packages/search/src/dashboard/components/pages/upsell-page/styles.scss
index f0c3f3098a45..64374892b69b 100644
--- a/projects/packages/search/src/dashboard/components/pages/upsell-page/styles.scss
+++ b/projects/packages/search/src/dashboard/components/pages/upsell-page/styles.scss
@@ -1,30 +1,5 @@
 @use "scss/variables";
 
-.jp-search-dashboard-upsell-page {
-	line-height: 1.5;
-	width: 100%;
-
-	h1 {
-		line-height: 1.2;
-	}
-
-	// Targets AdminPage component, which uses obfuscated CSS names.
-	> div {
-		margin-left: 0;
-	}
-
-	&__header {
-		display: flex;
-		justify-content: space-between;
-		flex-wrap: wrap;
-		gap: calc(var(--horizontal-spacing) * 3);
-	}
-
-	&__logo {
-		flex-shrink: 0;
-	}
-}
-
 .price-tip {
 	display: flex;
 	height: 20px;
diff --git a/projects/plugins/search/tests/e2e/specs/search-dashboard.test.ts b/projects/plugins/search/tests/e2e/specs/search-dashboard.test.ts
index 65ff8c6af916..8b017d000132 100644
--- a/projects/plugins/search/tests/e2e/specs/search-dashboard.test.ts
+++ b/projects/plugins/search/tests/e2e/specs/search-dashboard.test.ts
@@ -60,8 +60,8 @@ test.describe( 'Search Dashboard', () => {
 			await expect( instantSearchToggle, 'Instant search toggle should be visible' ).toBeVisible();
 
 			await expect(
-				page.getByRole( 'img', { name: 'Jetpack Search Logo' } ),
-				'Header logo should be visible'
+				page.getByRole( 'img', { name: 'Jetpack Logo' } ),
+				'Jetpack header logo should be visible'
 			).toBeVisible();
 
 			await expect(